Privacy policy

Privacy and Cookie Policy

Last Updated: 30/03/2026

This Privacy and Cookie Policy explains how PurePetsRange.com ("we", "us", "our") collects, uses, and protects your personal data when you visit or make a purchase from our website.

1. Who We Are

PurePetsRange.com is operated by:

Doherty Woodshavings LTD
Registered in Northern Ireland
Company Number: NI611044
Registered Address: Units 1-2, 23 Ballymacombs Road, Portglenone, BT44 8NQ
Email: info@purepetsrange.com

We are the data controller responsible for your personal data.

2. What Data We Collect

We may collect and process the following information:

Information you provide

  • Name
  • Billing and delivery address
  • Email address
  • Phone number
  • Payment details (processed securely by third-party providers)

Information collected automatically

  • IP address
  • Browser type and device information
  • Pages visited and time spent on our site

3. How We Use Your Data

We use your personal data to:

  • Process and deliver your orders
  • Communicate with you about your order
  • Provide customer support
  • Improve our website and services
  • Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: to fulfil your orders
  • Legal obligation: for accounting and tax purposes
  • Legitimate interests: to improve our services and prevent fraud
  • Consent: for marketing communications (where applicable)

5. Sharing Your Data

We may share your data with trusted third parties where necessary, including:

  • Payment processors (e.g. Shopify Payments, Stripe, PayPal)
  • Delivery providers (couriers and logistics partners)
  • Ecommerce platform provider (Shopify)
  • Analytics and marketing providers (see Section 10)

We only share the minimum data necessary for these services and require all providers to protect your data in accordance with applicable laws.

6. International Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place (such as UK-approved standard contractual clauses).

7. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders
  • Meet legal and accounting requirements

Typically, order data is retained for up to 6 years for tax purposes.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (where applicable)

To exercise your rights, contact us at info@purepetsrange.com.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk

9. Security

We take appropriate technical and organisational measures to protect your personal data. However, no system is completely secure.

10. Cookies

Our website uses cookies and similar technologies to improve your experience and analyse traffic.

What are cookies?

Cookies are small text files stored on your device when you visit a website.

Types of cookies we use

  • Essential cookies: required for core functionality such as checkout, login, and security (set by Shopify)
  • Analytics cookies: used to understand how visitors interact with our website
  • Marketing cookies: used to deliver relevant advertising and track campaign performance

Cookies and tools we use

We use the following third-party services which may set cookies on your device:

  • Google Analytics – helps us analyse website traffic and user behaviour
  • Meta (Facebook/Instagram) Ads – used for advertising, retargeting, and conversion tracking
  • SE Ranking – used for SEO monitoring and performance analysis
  • Shopify – provides essential ecommerce functionality and may set cookies for checkout and security

These providers may process your data in accordance with their own privacy policies.

Managing cookies

You can control cookies through your browser settings. You can also manage your preferences through our cookie banner when visiting the site.

Disabling certain cookies may affect website functionality.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page.

13. Contact Us

If you have any questions about this policy or your data, please contact us:

Email: info@purepetsrange.com